Insight
Can Norway lead the way in health innovation?

Author: Merete Willumsen Haugå
As the global healthcare landscape evolves, the ability to innovate and address systemic inefficiency becomes crucial. The utilization of operating rooms is one of the most pressing challenges, affecting both public and private hospitals worldwide. Deepinsight has traveled around international markets to identify trends, opportunities, and challenges—and to assess how Norway stands in this competitive environment.
Gain global insight
To understand the global healthcare ecosystem and its pain points, we have collaborated with hospitals, stakeholders, and innovators across markets, including in the UK, the Netherlands, Sweden, France, Denmark, and the US, to name a few.
Deepinsight has prioritized learning and collaboration through international visits and conferences, and has gained valuable insight into healthcare systems and innovations across borders. In the UK, visits to Manchester, Newcastle, and Edinburgh have provided a thorough understanding of the operational challenges of the British healthcare system (NHS) and the innovative solutions available to address them. At the HLTH conferences in Amsterdam and Las Vegas, the focus was on global trends in health technology, with particular emphasis on the growing use of AI-driven solutions.
Through our participation in the Paris Tech Meeting and the Swedish Vitalis conference, we learned how European stakeholders are addressing pressing issues such as capacity management and hospital efficiency. Finally, our presence at the Danish Pitch Day gave us an excellent opportunity to explore potential collaborations with hospitals and partners in the Nordics, further strengthening Deepinsight's international network.
Conversations with hospitals in several countries revealed a clear common denominator in the challenges: maintaining high activity across operating rooms.

ON STAGE: CEO, Olav Willumsen Haugå, in a panel discussion on health technology during the HLTH conference in Las Vegas.
Operating room planning: A challenge in many countries
Both in Norway and internationally, large resources are devoted to operating room planning, but even with significant effort there is no guarantee of high activity and good utilization of operating rooms. The challenges we observe in Norway are also found in several other countries, including:
Frequent disruptions to the schedule
Absence among critical staff
Bottlenecks in patient flow
Historically, planning has been based on tacit knowledge, manual processes, and fragmented IT systems — which has limited the ability to optimize operations with data-driven decision support.
In the wake of COVID-19, many capacity management tools have emerged that offer real-time status updates. However, these tools often address symptoms rather than the underlying causes, leading to a reactive approach rather than systemic improvements.
Deepinsight introduces a new method for planning and running operations, supported by our software, Deepinsight Hero. This tool enables medium-term planning by analyzing historical data and predicting the effects of different operating schedules.
By implementing a data-driven approach to planning, we not only ensure one-time improvements, but also lasting value for hospitals. This contributes to increased activity and better utilization of operating rooms. By focusing on long-term solutions and integrating them into the hospital's workflow, we contribute to sustainable improvements in efficiency and patient care.
Norway's unique position
We believe Norway stands out as a potential leader in health innovation for several reasons:
Data quality: Norway has relatively high-quality and well-organized health data, which helps us avoid some of the fragmentation we see in other countries.
Collaboration culture: Close ties between hospitals, innovators, and decision-makers foster an environment where solutions can be tested and scaled quickly.
Digital maturity: Norway's robust digital infrastructure supports the implementation of advanced AI solutions like Deepinsight Hero.
Although the challenges of “garbage in, garbage out” still exist globally, we believe Norway's starting point provides a competitive advantage.
Reason for optimism
Our findings suggest that Norway is not only well positioned to solve its own healthcare challenges, but that we can also contribute with solutions on a global scale. The growing demand for operating room optimization, combined with financial pressure and AI's growing potential, creates a fertile landscape for innovation.
Deepinsight's approach to tackling the root causes, supported by Norway's strengths, enables us to be a central player in this international race.
Norway as a pioneer in health innovation
Although challenges remain — especially when it comes to data quality and interoperability — there is reason to believe that Norway can make its mark on the global stage. By leveraging our collaborative culture and digital infrastructure, and by building solutions like Deepinsight Hero, we have the tools needed to create a more efficient and patient-focused healthcare system.
As we continue to expand our global footprint, we remain committed to one fundamental belief: that Norway can be a pioneer in health innovation, and Deepinsight is ready to lead the way.




