Insight
Deepinsight was the host when the government launched Norway's first roadmap for the technology industry
Published: 5. sep. 2025
Author: Merete Willumsen Haugå
On Thursday, August 28th, Deepinsight had the pleasure of hosting the launch of the government's first roadmap for the technology industry. The launch brought together politicians, business leaders, and the press to discuss how Norway can become a global digital winner.
Minister of Digitalization and Administration Karianne Tung, State Secretary in the Ministry of Trade and Fisheries Vegard Grøslie Wennesland and CEO of Abelia Øystein E. Søreide came to our office in Oslo to present the roadmap. The roadmap outlines the government's ambitions for technology in business, focusing on strengthening Norwegian competitiveness, creating test laboratories for new solutions, and facilitating innovation in the public sector, including healthcare.
Deepinsight CEO Olav Willumsen Haugå had the opportunity to speak on behalf of the Norwegian technology industry and Deepinsight. He highlighted Norway's unique position to become a world leader in the use of AI in the public sector: “This roadmap clearly shows that Norway wants to be a global leader in health technology and AI. "We look forward to contributing to realizing these ambitions – both in Norway and internationally,” said Olav.
Olav also shared how Deepinsight Hero contributes to value creation in healthcare. An analysis from Menon Economics shows that the solution can free up resources equivalent to 1.8 billion kroner.
He emphasized the importance of building technology that creates value for the healthcare system while also being exportable to countries with similar structures and incentives. “AI should not replace healthcare personnel, but enable them to spend more time with patients. This is real value creation,” he said.
Olav also pointed out the four pillars necessary for success as an AI-based health technology company:
Access to talent
Access to capital
Access to data
Access to customers with the right form of collaboration, depending on whether one is in the early innovation phase or in the scaling phase
Despite some weaknesses in a couple of the pillars, he emphasized that Norway already has these prerequisites, and that the roadmap lays a solid foundation for further developing innovation and collaboration between technology actors and the healthcare sector. With the right anchoring and cooperation, we can now leverage the full potential of technology, contribute to more efficient patient flow, reduce waiting lists, and simultaneously create values that can be exported internationally. The roadmap marks the beginning of an exciting journey, and Deepinsight is ready to contribute to value creation for millions of patients in the years to come.
Read more about the visit in articles at:
Medwatch:
“Olav Willumsen Haugå on how AI can free up time and resources in healthcare”
Government: “Will make Norway a digital winner – launches new roadmap for the technology industry”
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